To me it is crazy. As I look through magazines, news papers, and TV I get shudders. I can’t believe how local Albuquerque area businesses are blowing their money on ineffective advertising. What’s more all of these mediums go away. If you want to advertise again you must pay full price. OUCH!
Let me ask you something. How are you tracking this form of advertising? Sure the sales people tell you that so many people are seeing your stuff but how do you know? How do you figure out what percentage of people are taking action. It is impossible with traditional media. Local businesses are blowing their advertising budgets and doing it month after month.
Let me introduce you to internet marketing. More people are using Google then the phone books now. More people are pulling out their cell phones and doing internet searches for local businesses. If you are not showing up you are dead! Most businesses can reduce their monthly advertising budget, transition some of the money toward the internet and experience incredible track able results.
The game is changing and it is time to embrace this medium called the internet, after all it is here to stay and highly effective. Imagine instead of paying tons of money for traditional advertising you were to find a trusted advisor who could help you set up an internet marketing campaign. When someone searches for your product or service online they see your business, where you are located, coupon you may have etc.
What if you had a video to teach them about your product or service and actually began forming a relationship with your prospective customer. As a small business you can now control the message and engage customers. Never in history has there been a time so open for businesses to jump in and engage the people who are pulling money out of their pockets.